Our family has been in the Jewelry industry since the early 1900s. We started with manufacturing more than 1 million rings a year to major department stores, including Service Merchandise, Kay Jewelers, Home Shopping and Macy's, and we were the primary providers of price point merchandise for them. Years later, we decided to venture into the retail part of the jewelry business. After many years in retail, we felt price gauging with watches when our customers needed a specific watch that we didn't carry, and we needed to call local jewelers to find it. And with limited resources confined by the local area, we felt some jewelers could sense our desperation to find the perfect watch. So after much thought, we decided to start a Web site to unite all jewelers, allowing all of us to find the watches that we need for our customers – at the right price.  

            We knew exactly who to turn to for our new endeavor. We teamed up with Peter Pekofsky – not only a loyal customer of ours for more than 10 years, but also one of the best Web designers and Web marketers in the area. After years of owning and operating his own business, Pekofsky learned that the only way to get things done right is to do it yourself. After 12 years of Web designing and marketing for his own business, he decided to branch out and help other businesses through Web design, marketing and search engine optimization (SEO).

Our families decided to join forces to create this unique, jeweler-only site to sell watches. This business-to-business Web site has been designed with jewelers in mind when they have that special customer looking for that special watch. Now, instead of trying to make a fast deal with another local jeweler, you can check out our national Web site with endless designs to choose from. All you need to do is register, type in the watch you're looking for, and browse your results. As a member of this user-friendly site, jewelers can also sell watches that they have in their own inventory.